Intel CES 2017 Press Event

In collaboration with Intel, Plumbago Productions designed and produced a first of its kind Press Event featuring Virtual Reality experiences that took the audience across the globe in real-time.

 
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Over 250 people gathered together to experience Intel’s new VR technology. Using Oculus Rift headsets, they glimpsed the future of TRAVEL, WORK, PLAY and SPORTS.

 
 

TRAVEL

Intel created a travel experience with “HypeVR” technology that took attendees to a remote waterfall in Vietnam, one example of how people will be able to explore exotic locations they may never have the chance to visit.

 
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WORK

In another live-streaming demonstration, viewers were transported above a solar power array in the Las Vegas desert via a drone that scanned it for potential maintenance issues. This was the first time that 250 people in one place had performed an aerial industrial inspection using 360-degree 4K camera resolution in real-time.

 
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PLAY

Intel demonstrated their “merged reality” technology PROJECT ALLOY. 

Game players wore cordless VR headsets as they moved around a living room set. After taking a 3D scan of the room, the physical objects became virtual, transforming the room into a convincing virtual terrain. Project Alloy merges the real world with virtual simulation to literally put the players in the game.

 
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SPORTS

Midway through the Press Event, attendees were transported to the live Butler vs. Villanova NCAA basketball game. 36 cameras placed around the arena created a view of the action from any vantage point, giving attendees the opportunity to pick whatever seats they preferred.

 
 
This is the most unique and technically complex event we’ve ever held.
— Brian Krzanich, CEO Intel
 
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A high water mark for what we will expect to see in all press conferences of the future.
— TechCrunch, 2017