Intel Project Athena

Plumbago conceived and produced the announcement video for Intel’s groundbreaking artificial intelligence initiative, Project Athena, which is centered on three major principles- creating a device that is always ready, adaptable to any situation and improves focus. We used these three themes as the driving force behind the launch video, weaving together several short vignettes with custom designed graphic interfaces to tell the story of a technology that doesn’t yet exist.

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