A New Way to Build Advanced Laptops 

Opportunity: Project Athena was the name of our client’s all-new innovation program designed to dream up and spec out the future’s best laptops. Our client asked us to help bring the concept, in its infancy at the time, to life in order to rally press and partners behind its mission.

Solution: We collaborated with our client to ideate a film that previewed what lay ahead if the computing industry united to reimagine innovation. The tough part? The AI features imagined in these laptops of the future didn’t yet exist! No big deal. Our tech nerds cohorted with their tech nerds to understand how AI will be experienced. Then… We literally made them up, designing unique interfaces to bring our client’s ambitions to life. 

Services

• Art exploration

• Storyboards

• Talent scouting & casting

• Production

• Post-production