Electronic Arts | A New Way to Sims

Opportunity: In 2022, EA was gearing up for its annual Behind The Sims Summit event. It was a time of change. They had big news planned — including making The Sims 4 base game free and building on its relationships with creators in a thoughtful way — and EA wanted its fans to get excited about it!

Solution: We conceptualized and produced a virtual event that played in 18 countries, sharing the day’s news and capturing the people and unique characters that make The Sims a fan favorite.

Services

• Art Exploration

• Storboards

• Production

• Post-Production