Opportunity: EA asked Plumbago to create a first-ever Behind The Sims episode to wow and engage their fans on Twitch. We did and, when it debuted, it broke company records as its most-watched stream ever! So EA did what brilliant, fan-obsessed partners do, and asked us to build a couple more!

Solution: We created the look and feel of this entire series, making sure to replicate the much-loved brand’s visual identity while giving viewers something new at every turn. A clubhouse. A bedroom. Cooking. Horses! Behind the scenes, we coached EA’s already delightful Community Manager into the charismatic and charming host she so clearly is!

Services

• Art Exploration

• Storyboards

• Production

• Post-Production