Alpine Electronics | Feel your music

Opportunity: Alpine was a company known for impeccable car sound systems. But when it made the strategic move to launch its first-ever headphones – a totally unique product compared to other headphones on the market – Alpine asked Plumbago to create a brand campaign that’d reach and connect with younger audiences.

Solution: Plumbago conceived and produced “Feel Your Music,” a sequential, 3-part campaign that teased the upcoming brand launch, shared on-the-street testimonials from everyday people around the world and – the crescendo – launched the headphones with party, celebration, and fanfare. Throughout, the campaign tapped into the cultural, youthful coolness the Alpine brand intended to reach and represent. 

Services

• Art exploration

• Storyboards

• Talent scouting & casting

• Production

• Post-production