A CES breakthrough

Opportunity Right before the pandemic swooped, our client secured the Consumer Electronic Show’s top spot to host a press event, where it planned to announce its vision and work to create the next era of computing.  They asked us to create a 45-minute event that’d help them — if you’ve been there, you know — get press’ attention and their share of headlines. 

Solution We designed a stage that was minimalistic in design but rich in graphics, and placed it in front of a backdrop inspired by the cosmos. Together, they created a sense of immeasurable scale and wonder.

For the client’s main attraction, its AI driving and entertainment technology, we produced a hidden “garage” that, when the time was right, revealed a car that seemed to float across the stage, giving press a mesmerizing photo opp. 

Services

• Creative concepting

• Storyboards & motion animatics

• Event flow & guest experience

• Stage, set & scenic design

• Project & resource management

• Technical design