Electronic Arts | Let’s Play Dragon Age!

Opportunity: To build excitement for the release of the newest installment to their storied IP, EA wanted to invite 150 influential gamers to demo their new Dragon Age game- Dragon Age: The Veilguard.

Solution: We completely transformed EA’s campus gymnasium into a decked-out, fully immersive, Dragon Age experience. Themed props and furniture brought the world of the game to life while custom installations like a branded vapor portal added to the fun and whimsy of the event. And of course, all of this was designed around and in service to the raison d’être of the event – the game play!

Services

• Creative concepting

• Event flow & guest experience

• Stage, set & scenic design

• Project & resource management

• Stage management

• Technical design