GoPro | GoPro? Go yeah!   

Opportunity: The team at GoPro asked if we’d create a film that celebrated the launch of its GoPro Channel on Xbox One. Uhhhh, yeah! GoPro had just two requirements: Build it using customer footage — not our own — and blow it out of the park. 

Solution: We scoured the customer footage (amazing!) for inspiration then rooted ourselves in GoPro’s adventure-packed brand. From there, our vision materialized. We used graphic design, music, and a specific editorial style to wrap the wide range of footage together in a way that looked, sounded, and felt absolutely, breathtakingly natural. 

Services

• Art exploration

• Storyboards

• Post-production