Electronic Arts | Live from E3, it’s EA Play 

Opportunity: Before the pandemic changed everything, brands that wanted to break through the news and noise of E3 had to get creative. EA asked us to help them do that and more. Armed with crazy-cool announcements of new games and a pure desire to connect with their fans, onsite and around the world, Electronic Arts was prepared to own all the headlines. 

Solution: The Plumbago team dove all in. We designed, staged, installed, and produced its live press event and its raved-about FanFest event, where thousands of fans got the chance to play EA titles for free for an entire weekend. Our live streams, community content, and competitions pumped up and connected EA fans the world over! Dang, it was beautiful.

Services

• Creative concepting

• Storyboards & motion animatics

• Event flow & guest experience

• Stage, set & scenic design

• Project & resource management

• Technical design